Last week, Alaska Milk Corporation officially introduced its fun-filled campaign for kids that truly inspire creativity which goes: “Who will you be today?” This launch showcased the collaboration of Alaska with Disney, to officially reveal to the market Alaska’s specially designed Disney Frozen and Marvel themed milk drinks for kids.
During the launch, 30 Disney Frozen and Marvel themed milk drinks were introduced, intended to ignite kids’ imagination in choosing who they want to be with every Alaska Ready-to-Drink (RTD) Milk as the Alaska Choco, Sweet Milk, and Yoghurt Drinks now come in different Frozen and Marvel characters packaging.
“We encourage healthy eating habitsamong kids and families everywhere. We are happy that we are able to inspire kids and families everywhere through our stories and characters to adopt healthy lifestyles. We are excited to work with Alaska Milk Corporation in making kids enjoy drinking milk and stay stronger.” Mr. Hiroki Horino,GM – Disney Consumer Products, Southeast Asia shared at the launch.
The sweet collaboration between Alaska Milk Corporation (focused on nourishing and developing every kid’s mind and body), and Disney (geared for happiness and magical moments for kids and families) not only promotes creativity and imagination, it also targets to encourage healthy drinking habits among kids.